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How can modern media turn one-time visits into a постоянная reading habit? In an era dominated by social media algorithms and AI search, the line between “empty” traffic and a loyal audience is becoming a matter of survival for newsrooms. In this article, we will break down a strategy for building audience relationships: from the first click to the formation of a community of fans. Learn how to design the reader’s path (user journey), implement content consumption habits, and use hybrid CMSs to